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What the Failed Removal of UVA President Teresa Sullivan Means for Higher...
What does the failed ouster of Teresa Sullivan, the University of Virginia’s president, mean for higher education?Integrated Marketing Communications @ Pepperdine University's insight:This may be old...
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SEC, FBI probe fake tweet that rocked stocks
The latest cyberattack on a venerable institution shows just how vulnerable we are to Twitter, Facebook and other social media.Integrated Marketing Communications @ Pepperdine University's insight:be...
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Social Enterprise Meets Higher Education: Engage Where They Care
The more we know about our prospective students/alumni the easier it will be to connect with them and personalize communications.Integrated Marketing Communications @ Pepperdine University's...
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Students Want More Mobile Devices In Classroom -- InformationWeek
Nine in 10 elementary, middle and high school students believe mobile devices will change the way kids learn, Pearson survey finds.Integrated Marketing Communications @ Pepperdine University's...
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Coursera Partners with Chegg to Deliver Digital Content to Millions of Online...
/PRNewswire/ -- Chegg, the student hub, today announced a new strategic partnership with Coursera, a leading massive open online course (MOOC) platform, to provide digital content such as eTextbooks...
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Marketing Strategy for Colleges and Universities: 'Social Works' Author...
Marketing Strategy: Marketing Podcast - Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans...
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THE DESIGN 75: The Best Designers In Technology
They've conceived the best-designed products we've ever seen.Integrated Marketing Communications @ Pepperdine University's insight:NICE!See it on Scoop.it, via Creative, Marketing, Communications, and...
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Why is responsive design crucial to delivering a successful multi-device...
So you’ve evaluated the relevancy of your regular newsletter, you’ve identified the “Cost per Influence” of your marketing strategy and you’ve built aIntegrated Marketing Communications @ Pepperdine...
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Data Driven Content Marketing Strategies in Higher Education
Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before.Integrated Marketing Communications @ Pepperdine University's insight:big...
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Common Misconceptions About Touch :: UXmatters
Integrated Marketing Communications @ Pepperdine University's insight:This article talks about how people use touch devices and breaks down recommened design sizes for fonts, buttons, etc.See it on...
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20 Single Page Web Designs to Inspire You | Inspiration
Single page websites, when properly designed, are a great way to put all the content front and center and increase the chances of it being seen by the visitor.Integrated Marketing Communications @...
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Top 500 - Follett Higher Education goes to school on mobile marketing -...
Internet Retailer - E-Retailers/Top 500 - Follett Higher Education goes to school on mobile marketingIntegrated Marketing Communications @ Pepperdine University's insight:how can we and others use...
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Session Details - HighEdWeb 2013: The Annual Conference for Higher Education...
The 2013 HighEdWeb Conference will take place October 6-9 in Buffalo, New York. It's perfect for all team members who want to explore unique Web issues facing colleges and universities.Integrated...
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Why Google Wanted Waze: The Local Ad Market Is Going Mobile
google has snapped up waze, an israeli startup that has gained popularity by crowdsourcing traffic conditions as people use the app to navigate.Integrated Marketing Communications @ Pepperdine...
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3 of the best ways to build successful higher education marketing campaigns -...
Given the competitive nature of the higher education sector these days, it is becoming increasingly difficult to differentiate your university from the competition.Integrated Marketing Communications...
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MediaPost Publications Consumers Favor Brand Searches On Mobile Sites 06/28/2013
Consumers Favor Brand Searches On Mobile Sites - 06/28/2013See it on Scoop.it, via Creative, Marketing, Communications, and Higher Education Trends
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‘Freedom From Facebook’ Wants Conservatives to Boycott This July 4
A group of activists is protesting the site’s alleged targeting of conservatives. By David Freedlander.See it on Scoop.it, via Creative, Marketing, Communications, and Higher Education Trends
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Death of the textbook—and the 50-pound bookbag
63% of college students and 69% of high school students believe that traditional textbooks will be phased out in the next five years.See it on Scoop.it, via Creative, Marketing, Communications, and...
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Understanding Facebook EdgeRank [INFOGRAPHIC] | Social Media Today
According to comScore, 40% of time on Facebook is spent on the News Feed.See it on Scoop.it, via Creative, Marketing, Communications, and Higher Education Trends
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5 Facebook Insights upgrades worth a closer look
In case you missed it, earlier this week Facebook rolled out its new update to Insights. It's been a long time coming, too, as Facebook hasSee it on Scoop.it, via Creative, Marketing, Communications,...
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Yale Enhances Admissions Outreach to Low-Income Students - Higher Education
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10 Brands That Jumped on Instagram Video (And Rocked It)
Get inspired by some of the best B2C and B2B brand examples of Instagram videos.See it on Scoop.it, via Creative, Marketing, Communications, and Higher Education Trends
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Friday Five: #CASESummit takeaways
For an excellent recap of the 2013 CASE Summit, check out this Storify curated and posted by CASE's Jen Doak (@jpdoak). CASE also has a collection of photos from the event on Flickr. The 2013 CASE...
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» New Chronicle of Higher Education article on professors, social media...
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How Content Strategy Can Help Save Higher Education
Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.See it on...
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The Top 100 Most Socially Engaged Universities in One Infographic
A 2012 survey of 7,000 high school students revealed that university social media accounts heavily influence which...See it on Scoop.it, via Creative, Marketing, Communications, and Higher Education...
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An Interview With Higher Education Content Marketers - Business 2 Community
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Google Education Search Analysis: Q2 in Review
Google Education Search Analysis: Q2 in Review MORE ON ESA: - A unique perspective on the Education landscape based on Search data only Google can provide - ...See it on Scoop.it, via Creative,...
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The "Anthropologie" of fabulous content marketing | Cursive Content Marketing...
Anthropologie has homespun a lacy web of content marketing confection that dazzles us at home, online and in person.Integrated Marketing Communications @ Pepperdine University's insight:Brands like...
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Social Media Demographics: The Surprising Identity Of Each Major Social Network
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.See it on Scoop.it, via Creative, Marketing, Communications,...
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